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Agenda

D2C Summit will run over the course of 2 weeks.

Live and on-demand

In addition to sessions presented live from our studio in Henley, the UK, attendees will also get:

  • Immediate access to our on-demand library with pre-loaded content to watch in your own time
  • Access to recordings of live sessions, which will be added to the on-demand library between 48-72 hours after the live session

While we work on finalising the live agenda, here is what its structure may look like. Please note the agenda remains subject to change.

Week 1 Tuesday 15 June, Wednesday 16 June & Thursday 17 June

DateTime (BST/ET/PDT)Session and speaker details
15 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
BILD - From Europe’s biggest newsstand newspaper to one of the leading paid content publishers worldwide


Carolin Hulshoff Pol, Managing Director BILD Group, Axel Springer, Germany with James Hewes, President and CEO, FIPP
15 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
The impact of the Covid pandemic on subscriptions … and what’s to happen next

Matt Lindsay, President, Mather Economics, USA, and Abi Spooner, Customer Strategy Officer, Dennis, UK with John Schlaefli, Chief Revenue Officer, FIPP
15 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
Diversify do not switch: How you can build customer revenues without impacting your ad business


Catherine Levene, President, Meredith National Media Group, USA with James Hewes, President and CEO, FIPP
15 June3:00- 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
Beware of shiny object syndrome

Nikolay Malyarov, CEO International and Chief Content Officer, PressReader International, Ireland with James Hewes, President and CEO, FIPP
15 June4:00 - 4:45 pm BST
11:00 - 11:45 am ET
8:00 - 8:45 am PT
Building a subscription business within a social platform

David Lorsch, Chief Revenue Officer, Strava, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
15 June5:00 - 5:45 pm BST
12:00 - 12:45 pm ET
9:00 - 9:45 am PT
Launch of FIPP and CeleraOne Digital Subscription Snapshot for Q2, 2021

James Hewes, President and CEO, FIPP, and York Walterscheid, Managing Director, CeleraOne, Germany

16 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
How Schibsted and Aftenposten took subscriptions to another level

Bård Skaar Viken, Chief Commercial Officer, Aftenposten, VP Consumer Business, Schibsted News Media, Norway, with James Hewes, President and CEO, FIPP
16 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
How WSJ uses live journalism to acquire, engage and retain subscribers

Kim Last, Head of Live Journalism and Special Content, The Wall Street Journal, USA with James Hewes, President and CEO, FIPP
16 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
Match, model and reach audiences at scale without 3rd party data

Lauren Kroll, Customer Success Manager, Permutive, USA and Jonathan Penn, SVP Revenue, Livingly Media, USA with John Schlaefli, Chief Revenue Officer, FIPP
16 June3:00 - 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
Lessons from the Field: A decade worth of thoughtful successes and ridiculous failures in digital transformation

Neil Hoyne, Chief Measurement Strategist, Google, Senior Fellow, Wharton, and Author, Penguin Random House, USA with James Hewes, President and CEO, FIPP
16 June4:00 - 45 pm BST
11:00 - 11:45 am ET
8:00 - 8:45 am PT
Boosting retention and fighting churn: strategies from 300+ news publishers

Michael Silberman, SVP Strategy, Piano with John Schlaefli, Chief Revenue Officer, FIPP

16 June5:00 - 5:45 pm BST
12:00 - 12:45 pm ET
9:00 - 9:45 am PT
How profit and purpose are combining to create the new 21st Century iconic D2C companies

Ira Ehrenpreis, Founder and Managing Partner, DBL Partners; Board of Directors, Tesla; Investor, SpaceX, Farmer’s Business Network, R-Zero, Apeel, Planet and more, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
17 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
How the Covid pandemic accelerated consumer behavioural change, and what this means for media

Stuart Forrest, MD, Commerce, Audience Development and Business Intelligence, Immediate Media Co., UK with James Hewes, President and CEO, FIPP
17 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
A member is worth a thousand visitors: A proven method for making more money online


Rob Ristagno, CEO, Sterling Woods Group, USA with
with James Hewes, President and CEO, FIPP

17 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
How do you keep customers from churning after the streaming spike in the pandemic?

Daniel Hess, Head of Media and Entertainment Strategy, Zuora, Switzerland and Nick Cherrier, Senior Strategist - Subscribed Strategy Group, Zuora, Switzerland with John Schlaefli, Chief Revenue Officer, FIPP
17 June3:00 - 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
Native e-commerce and quality media -- a strong alliance

Allan Reventhell, Product Owner, Tipser, Sweden, and Johanna Molander, Business Manager New Business, Svenska Dagbladet, Sweden with James Hewes, President and CEO, FIPP
17 June4:00 - 4:45 pm BST
11:00 - 11:45 am ET
8:00 - 8:45 am PT
Building a membership bundle to fully achieve your forever promise
Tommy O’Hare, SVP Business Development and Licensing, Outside, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
17 June5:00 - 5:45 pm BST
12:00 - 12:45 pm ET
9:00 - 9:45 am PT
The quantitative side of customer centricity

Peter Fader, Professor of Marketing, Wharton, The University of Pennsylvania, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA

Week 2 Monday 21, Tuesday 22 & Wednesday 23 June

In the second week, the schedule will be the same as in the first week but on the 24th of June, we will start and end slightly earlier as we may have a small, physical audience attending the last day in our studio in Henley.
DateTime (BST/ET/PDT)Session and speaker details
21 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
The future of the Media: Building strong ecosystems and platforms. Case of Study: ELLE Education model

Francisco López Navarrete, Founder and CEO, Mindway Education, Spain with James Hewes, President and CEO, FIPP
21 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
How Africa’s largest news website went about developing its subscription play

TinaShe Makwande, Subscriptions Business Expert, and Gareth Lloyd, Head of Research and Analytics, News24.com, South Africa with James Hewes, President and CEO, FIPP
21 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
Managing identities in the post-cookie era

Jokke Nurminen, CEO, Syno International, Lithuania and Malin Backlund, Analyst, Bonnier News, Sweden
21 June3:00 - 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
How Babbel wins with its subscription based language learning service

Julie Hansen, Chief Revenue Officer and US CEO, Babbel, USA with James Hewes, President and CEO, FIPP
21 June4:00 - 4:45 pm BST
11:00 - 11:45 am ET
8:00 - 8:45 am PT
Small is beautiful - niching down your subscription to grow faster


Bryan Welch, CEO, Mindful.org, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
21 June5:00 - 5:45 pm BST
12:00 - 12:45 pm ET
9:00 - 9:45 am PT
Lessons from the launch and growth phase of Disney+


Molly Brady, SVP Growth Marketing, Disney Streaming Services, USA with James Hewes, President and CEO, FIPP
22 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
How BILD built its tech stack to maximise content monetisation

Daniel Mussinghoff, Director Premium, BILD+, Germany, and York Walterscheid, Co-Managing Director, CeleraOne, Germany
22 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
Subscription lessons from Bloomberg Media

Lindsay Horrigan, Global Head of Subscriptions and Consumer Marketing, Bloomberg Media, USA with James Hewes, President and CEO, FIPP
22 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
How Insider puts editorial at the heart of subscription growth business

Olivia Oran, Head of Subscription Strategy and Growth, Editorial, Insider, USA with James Hewes, President and CEO, FIPP
22 June3:00 - 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
How subscriptions are transforming the world of hospitality

Lennert de Jong, Chief Commercial Officer, citizenM, The Netherlands with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
22 June4:00 - 4:45 pm BST
11:00 - 11:45 am ET
8:00 - 8:45 am PT
How The Atlantic got its subscriptions mojo

Nicholas Thompson, CEO, The Atlantic, USA with James Hewes, President and CEO, FIPP
22 June5:00 - 5:45 pm BST
12:00 - 12:45 pm ET
9:00 - 9:45 am PT
Building group subscriptions for a consumer news brand

Michael Brito, SVP Group Subscriptions, The Economist, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
23 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
Building the Shutterstock subscriptions business model
Ben Giles, Director of Media for the UK and DACH, and Candice Murray, VP of Editorial, Shutterstock with James Hewes, President and CEO, FIPP
23 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
Revenue through content: How successful newspapers use content to create value with customers

Alan Hunter, Head of Digital, Times and The Sunday Times, UK, Geoff Marsh, Digital Editorial Director, Reach, UK, and Rich Fairbairn, Founder, Glide, UK
23 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
Building and engaging communities the Fandom way

Stephanie Fried, Chief Marketing Officer, Fandom, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
23 June3:00 - 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
The Rise of usership: A conversation with the CEO and Co-founder of Zuora

Tien Tzuo, CEO and Co-founder, Zuora, and Author of Subscribed, USA with James Hewes, President and CEO, FIPP
23 June4:00 - 45 pm BST
11:00 - 11:45 am ET
8:00 - 8:45 am PT
How Vogue plans to develop its consumer and B2B subscriptions business

Kate Bird, Executive Director of Consumer Revenue, Condé Nast, UK with James Hewes, President and CEO, FIPP
23 June5:00 - 5:45 BST
12:00 - 12:45 pm ET
9:00 - 9:45 am PT
Intrapreneurship: Building a D2C experiment inside a large, global company


David Cobban, Founder UNBRKBLE, and former Nike executive, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
24 June11:00 - 11:45 pm BST
6:00 - 6:45 am ET
3:00 - 3:45 am PT
Engagement economics - how publishers can best leverage engagement to drive business

Jonny Kaldor, Co-founder and CEO, Pugpig, Alex Lockett, Co-founder, In Digital, and Sam Jordan, EVP, Manifesto Growth Consultants

24 June12:00 - 12:45 pm BST
7:00 - 7:45 am ET
4:00 - 4:45 am PT
Reinventing your organisation as a member-driven movement


Ariel Zirulnick, Fund Director, The Membership Puzzle Project, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
24 June1:00 - 1:45 pm BST
8:00 - 8:45 am ET
5:00 - 5:45 am PT
Building the right tech stack for your subscriptions business


Scott Howland, Global Account Director, Zephr, UK with James Hewes, President and CEO, FIPP
24 June2:00 - 2:45 pm BST
9:00 - 9:45 am ET
6:00 - 6:45 am PT
Get to know your future consumers … welcome to the Gen A cohort


Chloe Combi, Writer, Speaker, Consultant and Futurist, UK with James Hewes, President and CEO, FIPP
24 June3:00 - 3:45 pm BST
10:00 - 10:45 am ET
7:00 - 7:45 am PT
Here’s how Hearst plans to build out its D2C revenue model


Reid Holland, Chief Consumer Revenue Officer, Hearst Europe, UK with James Hewes, President and CEO, FIPP

New Recordings On-Demand

On-Demand only. Available to attendees.
DateTime (BST/ET/PDT)Session and speaker details
On-Demand OnlyHow Africa’s largest news website went about developing its subscription play

TinaShe Makwande, Subscriptions Business Expert, and Gareth Lloyd, Head of Research and Analytics, News24.com, South Africa with James Hewes, President and CEO, FIPP
On-Demand OnlyReinventing your organisation as a member-driven movement

Ariel Zirulnick, Fund Director, The Membership Puzzle Project, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
On-Demand OnlyA member is worth a thousand visitors: A proven method for making more money online

Rob Ristagno, CEO, Sterling Woods Group, USA with James Hewes, President and CEO, FIPP
On-Demand OnlyA roadmap for effective digital subscription marketing

Carola York, VP Publishing, Jellyfish, UK with James Hewes, President and CEO, FIPP
On-Demand OnlyA Scrappy Approach to a Bootstrapped Subscription

Daniel Sieberg, Co-founder, GoodTrust, USA with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA
On-Demand OnlySmall is beautiful - niching down your subscription to grow faster

Bryan Welch, CEO, Mindful.org with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies, USA

From the Archive On-Demand

On-Demand only. Available to attendees from the week commencing 8 June 2021
DateTime (BST/ET/PDT)Session and speaker details
Congress 2020On-Demand, from the archiveLessons from the transformation of Weight Watchers

Anna Hill, SVP, WW, UK
Congress 2020On-Demand, from the archiveBuilding a Forever Transaction with your readers, using the same principles as Netflix, LinkedIn and other Silicon Valley giants

Robbie Baxter, Consultant, Author and Trainer, Peninsula Strategies, USA
Congress 2020On-Demand, from the archiveYou need not be big to win at subscriptions

Jan Moberg, CEO and Editor-in-Chief, and Svein-Erik Hole, Head of Digital, TU Media, Norway
Congress 2020On-Demand, from the archiveSubscribers as friends - lessons from ZEIT’s membership model

Wencke Karla Tzanakakis, Head, and Lennart Schneider, Project Manager, Friends of DIE ZEIT, Germany
Congress 2020On-Demand, from the archiveThe search for diversified revenues

Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast, USA


Congress 2020On-Demand, from the archiveWhat next for events?

Adrian Newton, Events Director, New Scientist, UK
Amy Thompson, VP of the Fitness Group, Pocket Outdoor Media, USA
Mike Hay, President, Ringier Trade Media, Hong Kong
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