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Ariel Zirulnick

Fund Director, Managing Editor

Membership Puzzle Project, Membership Guide

Ariel is the fund director at the Membership Puzzle Project, a global public research project studying and supporting experimentation with membership models in news. She’s also the managing editor of the Membership Guide, a tactical, practical guide to implementing  a membership strategy, and regularly consults, teaches, and facilitates workshops on audience engagement and membership.

Prior to MPP, she was the director of The New Tropic, a local media brand published by WhereBy.Us that helped Miami's curious locals connect with, understand, and explore our city. She was a foreign  correspondent in Nairobi and the Middle East editor at the Christian Science Monitor. She’s passionate about doing journalism with communities rather than about them, and building systems that make that viable. Membership is one such system.

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