Geoff oversees the online content of a number of national news sites. He is one of the UK’s leading experts in scaling audiences and content, and gives fantastic insight into the journey which took the Express.co.uk site from less than 300k users and one member of staff, to over 130m monthly users and 145 staff – growing revenues strongly while always remaining free to see.
As publishers globally faced their sternest challenges, how has the Express adapted over the years, and what decisions proved key?
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