Lennert de Jong has been the chief commercial officer for citizenM hotels since 2006 and leads citizenM’s commercial team - a highly professionalized team with experts in sales, revenue management and e-commerce. Besides the overall commercial responsibility for citizenM’s revenue and customer acquisition strategy, Lennert plays an active role in the continuous transformation of citizenM’s customer experience and business models. Before citizenM, Lennert worked for Sabre Hospitality where he was part of the founding team of SynXis, the first web-based CRS/distribution platform in Europe. It is currently the leading provider in this area of hotel technology. Lennert is a passionate speaker and enjoys innovation - particularly in the realm of technology. He has a passion for new business models and customer-centric, reverse-thinking.