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Malin Backlund

Analyst

Bonnier News

Malin is an analyst at Bonnier News, one of Sweden's leading media houses. Bonnier News include brands such as Dagens Nyheter, Expressen, Sydsvenskan, Helsingborgs Dagblad, Dagens industri, Bonnier Business Media and Bonnier News Lifestyle.

In her role, Malin is responsible for market research, target group analysis, media measurement and the management of consumer data in order to generate campaign insights for Bonnier News Lifestyle. Bonnier News Lifestyle consists of 28 of Sweden's strongest magazines and lifestyle titles.

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