Acclaimed globally for his research in customer analytics, Neil’s work is seen in his roles as lecturer and keynote speaker, inventor of dozens of patents, and as a Senior Fellow at Wharton School. As Google’s Chief Measurement Strategist, he’s challenged the limits of traditional measurement even further with marketing attribution, customer lifetime value and content personalization that have contributed to over $2B in revenue growth. His debut book, Converted, will be published by Penguin Random House in early 2022. Neil holds a Bachelor's degree in Management Science from Purdue University and an MBA from UCLA's Anderson School of Management.
