Rob Ristagno shows companies how to quickly and profitably grow sales with certainty by using a data-driven segmentation methodology called Scout X.
Now the CEO of the Sterling Woods Group, Ristagno began his career at McKinsey and served as a senior executive at several media and e-commerce businesses, including America’s Test Kitchen. He has helped companies big and small, including Visa, Pepsi, and Comcast.
His work has been featured by ABC, CBS, FOX, NBC, Forbes, AdWeek, Digiday, and more. He is the host of the CEO Campfire Chat podcast and author of A Member is Worth a Thousand Visitors.
Rob lives in West Hartford, CT, with his wife, Kate, two daughters, Helena and Emilia, and black lab, Royce.