Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year.
Robbie hosts a podcast as well, Subscription Stories: True Tales from the Trenches, which has featured subscription practitioners from Weight Watchers, HP, Bain & Co, and Impossible Foods, as well as numerous researchers and authors.
She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond.
Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.
Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.
She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
You can find more about Robbie on her website: https://robbiekellmanbaxter.com/